Professional Summary

• More than 15 years of experience in communications strategy, developing print and interactive marketing collateral,
  ghostwriting, editing, research, and UX copy, and PR materials for clients in healthcare, finance, and technology.
• A content portfolio that includes ad campaigns, blogs, social media posts, brochures, newsletters, SEO web content, email campaigns, podcasts, feature articles, case studies, buyer’s guides, direct mail, radio spots, tradeshow materials, interactive experiences, and press releases

Education 

• Master of Arts in English, Specialization in Business and Technical Communication, 
  Minors in Computer Science and Education, University of North Texas
• Bachelor of Arts in English, magna cum laude, University of North Texas

Achievements

• Successfully managed deadlines and budgets for up to 50 marcom projects concurrently
  
• Helped increase account receivables for the IBM marcom account from approximately $200,000 to $1.2M per year over six years by expanding the client base from two brands to more than 10
  
• Wrote a thought leadership white paper on cloud computing procurement that was picked up by Forbes and has since garnered more than 14,000 page views
  
• Wrote and produced the IBM podcast and case study on the “Roadrunner” high-performance computer at Los Alamos National Laboratory – the world’s fastest supercomputer at the time 
• Managed development of the IBM ForwardView podcast and feature story on “Watson,” IBM’s groundbreaking AI system, helping to promote Watson’s national appearance on Jeopardy! 
• Received four Platinum MarCom Creative Awards, one Gold MarCom Creative Award, and two Awards of Distinction from The Communicator Awards 
• Earned the Advanced Toastmaster certificate from Toastmasters International, won two district-level speaking contents, and served multiple terms as an officer, garnering two leadership awards

Proficiencies

• Translating complex information into communications that are clear and compelling
• Editing for clarity, accuracy, and consistency, and for regulatory compliance
• Developing B2B, B2C, and internal communications strategies
• Collaborating with teams across the organization, including development and line-of-business teams, account managers, designers, business partners, user communities, and executive leadership
• Executing all phases of the communications process, from audience analysis and research to content development and final print production/publication
• Interviewing experts, facilitating review cycles, and building consensus among stakeholders
• Establishing, documenting, and enforcing brand and identity, style guidelines, and messaging
• Crafting constructive and gracious communications that nurture long-term client relationships 

Selected Client List

• Adobe
  
• Alibaba
• AMD
• AT&T
• AWS
• Canon
• CDW
• CenturyLink
• Cisco
• CoreSite
• Dell Technologies
• Eaton
• Epson
• Gemini Advisory
• HPE
• HPI
• IBM
• Intel
• (ISC)²
• Kensington
  
• KnowBe4
• Lenovo
• Micron
• Microsoft
• NEC
• NVIDIA
• Oracle
• PCM
• Pondurance
• Rockwell Automation
• SAP
• Salesforce
  
• Scale Computing
• Snow
• Sophos
  
• Symantec
• T-Systems
• Uber ATG
• Unitrends
• ViewSonic
• VMware

Employment History

Content Consultant (Sept 2020 - current)

• Provide content consulting services including content strategy, content development, ghostwriting, editing, research, website assessment, and WordPress management
• Serve large and small clients and marketing agencies in IT, financial services, HR, nonprofit, manufacturing, and other industries
  
• Develop and edit web copy, feature articles, presentations, email campaigns, blog posts, white papers, ebooks, research reports, UX copy, Q&A, video scripts, and case studies
• Clients include Adobe, IBM, SAP, Salesforce, Gemini Advisory, Impact Dyslexia, A Cloud Guru, TangoHealth, Kungfu AI, ALTR, AccessElite, Pondurance, Mighty Canary, Sunbit, Freeit Data Solutions, Dask, Unicast, SP1 IT Solutions, and Rockwell Automation
  
  

Senior Content Writer, Shipwell (Apr – Sept 2020)

• Developed comprehensive content campaigns to promote Shipwell’s cloud-based transportation management solution and services
• Created a wide range of long- and short-form content assets and advertising, including social media and banner ads, white papers, email nurture drips, blog and social media posts, feature articles, webinar collateral, and web copy
• Developed core marketing assets such company tagline, positioning statement, sitemap, and brand content guidelines
• Served as in-house editor for other content producers on the marketing team
• Developed communications to promote Shipwell marketing assets and other resources internally

Marketing Content Specialist (Contract), PwC (Jan – Mar 2020)

• Developed content campaigns to promote a propriety data analytics platform to internal users across PWC’s business units

Senior Content Writer, Spiceworks (2017-2019)

• Combined creative and strategic planning to concurrently meet company quarterly revenue goals and client objectives, leading multiple high-profile projects from initial client kick-off to final delivery
  
• Worked directly with ~40 major enterprise hardware and software clients and their agencies to determine campaign goals, identify key messages, and develop focused content marketing assets — all targeted to specific IT decision-maker audiences in SMB and enterprise organizations
• Produced a wide range of assets including interactive experiences, brochures, infographics, content hubs, white papers, solution briefs, case studies, buyer’s guides, research reports, web copy, and custom deliverables in an incredibly fast-paced environment
• Reviewed creative design for traditional and interactive projects, evaluating visual themes, usability, readability, functionality, consistency, and appropriateness for audience and purpose
• Oversaw the content development of a fleet of freelancers writers, from project handoff to final edit
• Created style guides for large, integrated campaigns to ensure cohesiveness
• Brainstormed content strategy and concepts to pitch during the pre-sales process

Marketing Manager, MicroVentures (2015-2016)

• Wrote investment summaries for prospective investors for dozens of technology startups
• Developed marcom and PR assets including case studies, white papers, and feature articles for venture capital industry press
• Created a LinkedIn advertising campaign that consistently generated a CTR of over .27%
• Conducted a competitive analysis of ~40 direct and indirect competitors, including a comprehensive analysis of four key competitors based on 20 key differentiators
• Developed and executed dozens of email campaigns based on extensive email performance analysis
• Ghost-wrote the company’s blog on behalf of the CEO and promoted it via social media

Senior Content Strategist and Editor-in-Chief, Spiceworks (2012-2015)

• Facilitated ongoing content collaboration across departments, including PR, media operations, marketing, development, and social/community teams, in order to maximize cross-promotion efforts, synchronize editorial calendars, and share resources
• Developed digital content marketing strategies and assets, including interactive experiences, Q&A articles, and infographics for Spiceworks product users and IT pros in the Spiceworks Community
• Ghost-wrote the Spiceworks product blog on behalf of the VP of engineering, facilitating new product releases by providing users with technical information, justifications for product changes, previews of new features, and acknowledgements for their contributions to the process
• Wrote UX copy for components of the Spiceworks software portfolio, including Help Desk, Inventory, and Network Monitoring
• Identified new opportunities to meet internal brand awareness and conversion objectives and to generate leads for Spiceworks clients
• Performed a rigorous review of newsletters, feature articles, email campaigns, landing page copy, research surveys, and other documents, ensuring a high standard of quality, consistency, accuracy, and relevance across all communications
• Advocated for IT pros in the Spiceworks Community, escalating feature and communication requirements based on user experiences and other community feedback
• Spearheaded the creation of a company-wide lending library, collecting more than $4K in reference materials on sales, marketing, business, and technology topics using zero budget dollars

Copy Manager, DeLaune and Associates (2005-2011)

• Identified content marketing opportunities, developed creative concepts, interviewed subject matter experts, and wrote original copy for print and digital collateral
• Developed content strategy and marketing deliverables for multiple IBM product and service brands and acquisitions, including System x, Power, System z, Semiconductor Solutions, Cognos, WebSphere, Rational, Tivoli, BigFix, XIV, Storwize, Netezza, Trusteer, and Maximo
• Helped clients establish, document, and enforce corporate identity, branding, and messaging
• Interviewed more than 100 companies worldwide for client case studies
• Performed a rigorous review of all materials produced by the agency, ensuring that every deliverable was accurate, clear, compelling, and consistent with clients’ established guidelines
• Maintained quarterly editorial calendars on behalf of clients
• Managed and mentored an evolving team of up to seven in-house and freelance writers and editors

Toastmasters International Experience

Certificates

• Advanced Communicator Silver
• Advanced Toastmaster Bronze

Offices

• Past President, Capital City Toastmasters
• Past Governor, Austin Area L44

Leadership Awards

• President's Distinguished Club 
• Select Distinguished Area

Speaking Awards

• First Place, Division J Humorous Speech Contest
• First Place, Division L Humorous Speech Contest